A so-called ‘backlink’ is a link that leads from an external site to your own. This in turn leads to the fact that search engines such as Google and Co. show the own website listed in earlier places, which in turn leads to more calls. This is due to the fact that such search engines pay attention to a wide variety of factors when classifying the ranking, including the backlinks just mentioned. In principle, frequent links from different pages to one’s own homepage mean for the search engine that the page is useful or interesting, which is why it is displayed earlier than others in the search results. In this regard, there are many “wrong” approaches that professional companies, such as ours, pay attention to, so that the designated links are not classified as spam. This would cause the page to be ranked lower. A natural link building with high quality backlinks, an appropriate amount of them and the reference to relevant information is essential here, that’s what LupoLinks stands for.